Hey there! I’m Beth, the founder of SQ Peg Ideas, and I’ve been in the advertising and marketing world for 27 years now. Over this time, I’ve had the chance to dive into all sorts of marketing projects in different sectors, from the hustle and bustle of airports to the lively world of zoos. Creativity and innovation are my go-to strategies for making campaigns pop, and I love crafting unique strategies that fit each client like a glove, because I know that no two businesses are alike.

I embrace the square peg in a round hole concept—believing that sometimes, the most unconventional approaches lead to the most remarkable solutions. I’m all about thinking outside the box to unleash hidden potential, and collaborating with passionate people and organizations is something I truly enjoy. Together, we create stories that really hit home with audiences. Whether it’s launching a brand with a fresh new look or giving an existing one a facelift, I’m all about exceeding expectations every step of the way.

I see challenges as golden opportunities for growth and learning, not just hurdles to jump over. I try to spread this outlook to every team I work with. Here’s to creating more impactful stories and unforgettable experiences that connect, inspire and drive meaningful action in the world around us!